The world's first translucent ceramic washbowls have been born.

It’s is born by a translucent ceramic.


Independently developed LED

The translucent ceramic washbowl is an unprecedented product which became possible to be born by combining conservation of electric power and long life LED.The LED we use is ultrabright, superior to waterproof and non-generation of heat.We developed it from a base by ourselves.

Long-seller washbowls

Also, primarily potters are good at producing a big pottery in Shigaraki so that it’s not easy for other producing districts to follow them.Among them, Souhougama has been producing a long-seller washbowl for TOTO CERA TRADING for 23 years and has high skill and trust.



Fusion of technology, tradition and design

The design with a high esthetics and artistry is born by a collaboration with a designer and it’s impossible to produce and represent the shape with complex and minute shadow by mass production of large company.

Then we created a new stage of sanitary earthen-ware with a fusion of Japanese advanced science and technology, traditional craft skills and high designability.

Japanese people have focused on various beauties in their life and refined their culture.We also found a beauty on a washbowl and brought a new movement to it’s supporting role space. It made a possibility to our new lifestyle.